When I first bought the shirt I just liked the softness and classic look. After wearing it a few times I noticed it caught people's attention until finally one day somebody asked me if it was a campaign of some sort. The question caught me off guard, but then the gravity of it hit me. He was asking if there was a campaign to encourage more love and less violence in our city. Unintended or not this shirt has a message. Spread the love and get you one.