Every drop counts, so Levi's aims to use less water. The designers are constantly thinking of new ways to create the same styles you love while cutting back on H2O, such as updating finishing techniques to require less water than traditional processes. These are made using WaterLess techniques. The cheekiest jeans in your closet. Inspired by vintage Levi's jeans. The Wedgie Fit hugs your waist and hips, showcasing your best assets. This season, Levi's is introducing the bestseller with a classic straight leg and a raw hem.