Now Stocking Rugged Road!

One of the many things we love about Arkansas is its many destinations for outdoor adventure. They don't call us the Natural State for nothing! Rugged Road Coolers have quickly become the go-to choice for outdoor enthusiasts looking to elevate their experience.

Not your average cooler... Rugged Road is a real gamechanger in the world of outdoor gear. They are designed to be lightweight, weighing up to 50% less than the competition. This means you can pack all your essentials without being weighed down, no matter where your adventure takes you. They're also super durable and built to withstand even the toughest terrains. Whether you're hiking through rugged trails or kayaking down a river, Rugged Road Coolers can handle it all. Plus, they float upright, so you never have to worry about your supplies getting wet. Another standout feature is their ability to keep your ice frozen for up to 7 days! Yep, you read that right. With Rugged Road Coolers, you can say goodbye to constantly replenishing your ice and hello to more time enjoying your outdoor adventures.

If you love adventure and don't want to be slowed down by heavy gear, Rugged Road Coolers are the perfect companion for you. With their lightweight design, durability, and ice retention capabilities, these coolers will take your outdoor adventures to the next level!

Shop Rugged Road + outdoor favorites here!